Joey King, the talented actress known for her iconic roles in The Kissing Booth trilogy and A Family Affair, is also known for her fantastic sense of humor, which she brings with her into her professional endeavors. Recently, Joey teamed up with e.l.f. Cosmetics as the brand's newest ambassador, bringing her playful energy to a new campaign. In a commercial that also stars Emily in Paris’s Lucien Laviscount, Joey effortlessly pulls off a fun, full-face look using e.l.f.'s Power Grip Primer, which ensures her makeup lasts through any activity – whether it's a gym session, work, or even a dinner with Laviscount’s family.
Reflecting on the partnership, Joey shared how she was drawn to e.l.f. because she’s always been a fan of their products. “e.l.f. has such an incredible sense of humor, and they let me truly be myself during the shoot,” she says. She’s now a big fan of e.l.f.’s Power Grip Primer, which she describes as a game-changer in her beauty routine. “I never realized how much of a difference a primer could make until I tried this one. Now, I can't imagine doing any look without it – whether it’s something bold or my everyday makeup, it keeps everything locked in place.”
Her Signature Makeup Look
Joey shares that her makeup style varies based on her mood. "Some days, I go for a fresh, dewy eye with a hint of rosy blush, creating that natural, sun-kissed vibe. But other times, I’m all about a bold cat-eye and a striking lip."
Her Must-Have Beauty Product
For Joey, brow gel is an absolute must-have in her makeup routine. "On days when I want to keep things simple, I just use brow gel and curl my lashes. e.l.f.’s Wow Brow Gel is a go-to product for me."
A Makeup Trend She’s Curious About
Joey admits she’s always been intrigued by the trend of fake freckles, although she’s unsure if she could pull it off. "They look so cute, but I don’t know if I can make them look natural. But I definitely want to give it a try."
The Key Product That Makes a Difference
One product Joey believes enhances her makeup is a brown liner for her waterlines. "Lining both my upper and lower waterlines really makes my eyes stand out, and the brown liner adds a great contrast to my eye color."
Her Favorite Fragrance
When it comes to scent, Joey's fragrance of choice is Hunter by Pan Seven, a Taiwanese brand. "It has this woodsy, earthy vibe, but still feels feminine. I’ve been using it for six years now, and I haven’t found anything else that compares."
How She Unwinds After a Busy Day
Joey humorously shares the one thing that helps her relax: "Taking off my bra at the end of the day is honestly the best feeling."
Her Travel Essential
When traveling, Joey makes sure to pack Zofran. "It’s my travel essential—I never leave home without it."
Her Morning Routine Boost
Joey reveals that making coffee in the morning is one of her favorite rituals. "And if I’m feeling bold, I do a cold plunge right after waking up. It really sets me up for a productive day."
What Boosts Her Confidence
A lymphatic facial massage is Joey's secret confidence booster. "I carry a lot of water retention in my face, and this simple massage makes me feel like a whole new person."
What She’s Looking Forward to in 2025
Looking ahead, Joey is full of anticipation for the year to come. "There’s no one thing I’m most excited about, but I’m confident that 2025 is going to be an amazing year."
Meet Maisie Adrian, your go-to fashion guide! From sharing the latest trends to giving easy styling tips, Maisie is here to make fashion simple and fun for you. With her help, you’ll learn how to express your unique style and create a wardrobe that works for every occasion. Say goodbye to style confusion and hello to effortless looks with Maisie Adrian by your side
