From a '90s cult favorite to a TikTok sensation, Clinique's Black Honey Lipstick is more than just a makeup product—it’s a multi-generational icon. Loved for its universally flattering shade and effortless application, this beauty classic has stood the test of time and continues to captivate audiences new and old. Here’s the full story of how Black Honey became a legend.

How It All Began

The journey of Black Honey started in 1971, with its initial version housed in a small glass pot. Its rich, glossy texture and deep plum hue gave it a striking resemblance to real honey, and it quickly gained popularity among makeup enthusiasts.

In 1989, Clinique introduced the now-famous “Almost Lipstick” formula, catering to the evolving needs of women. At a time when full-coverage lipsticks were the norm, Black Honey stood out with its sheer, balm-like texture and adaptability. It became the go-to for women balancing busy careers, social lives, and family, offering a quick swipe of elegance without the fuss.

What Makes Black Honey Special

Black Honey’s appeal lies in its unique formula and color. The deep plum shade isn’t overwhelming but instead enhances your natural lip color, giving every wearer a personalized look. Its lightweight, hydrating formula feels more like a lip balm, making it ideal for everyday wear.

Whether applied casually or layered for intensity, Black Honey delivers a perfect balance of color and shine. It’s versatile enough for all skin tones and occasions, which explains its status as a must-have beauty product.

TikTok and the Modern Revival

Decades after its launch, Black Honey found a new wave of fans on TikTok. In 2021, beauty influencers rediscovered this classic, sharing tutorials and glowing reviews. The hashtag #BlackHoney quickly went viral, solidifying its place in the hearts of Gen Z and beyond.

Today, Clinique sells around seven Black Honey lipsticks per minute, proving that its timeless charm is as relevant as ever.

The Expanding Black Honey Collection

Over the years, Clinique has expanded the Black Honey lineup to include other products inspired by the iconic shade. From mascaras and liners to blushes and cheek oils, the collection allows fans to embrace the signature plum tone in multiple ways. The introduction of “Pink Honey,” a softer alternative, also ensures there’s a shade for everyone.

Why It’s Here to Stay

Black Honey is more than just a lipstick—it’s a symbol of effortless beauty that transcends trends. Whether you’re a makeup minimalist or a beauty enthusiast, it offers a reliable, flattering option that feels both nostalgic and modern.

With its ability to adapt to every skin tone and occasion, Clinique Black Honey is a testament to the fact that true beauty never fades.